Chamba
Nainital
Haridwar
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History

Our Concept

Hotels in India presents some interesting contrasts when compared with the hospitality industry in developed markets. While Five Star hotels are at par with equivalent offerings globally, there is a near complete absence of internationally acceptable Three Star hotels and Four Star hotels in India.
Simply put,NEW AGE ( Hotels & Resorts ) have been created to fill this gap to cater to the needs of the discerning and value conscious business and conference traveler, looking for clean, comfortable and highly affordable accommodation at a convenient location.
A typical NEW AGE ( Hotels & Resorts ) will offer between 50-120 high quality rooms (fully air conditioned, with instant high speed internnet access, two telephone instruments, a functional work table, refrigerator and running hot and cold water); a multi-cuisine restaurants, recreation and entertainment facilities, a fully equipped business center with meeting rooms, a fitness center and a swimming pool (optional). Service offerings will also include round the clock reception, housekeeping, laundry and room service.

Brand Philosophy

Brand Identity

The NEW AGE ( Hotels & Resorts ) will endeavor to position itself as India’s finest chain of business budget hotels. Created especially for the discerning business and conference traveler who wants quality services at a reasonable price, a typical NEW AGE ( Hotels & Resorts ) will be located in or close to a business district, managed by professionals and will consistently provide standardized, high quality services.

Brand Personality

The NEW AGE ( Hotels & Resorts ) will stand for youthfulness and energy, efficiency and friendliness, contemporary design and high integrity.

Service Guarantee

The brand will guarantee its customers an experience combining convenience, comfort, hygiene, tastefulness, safety and security at highly economical prices.

Vision

Located in or close to key business districts, the NEW AGE ( Hotels & Resorts ) will be India’s first and finest chain of business budget hotels. The Company will be the Indian benchmark for exceeding the hospitality needs of the value conscious business and conference traveler and will consistently provide standardized, high quality services at each individual hotel.
The NEW AGE ( Hotels & Resorts ) will provide the discerning, value conscious business and conference traveler, high quality hospitality services at the lowest possible price in the business budget hotels segment in India.
In order to do this successfully, we will focus on :
  • The well being of our colleagues, whose happiness and sense of self-worth is of utmost importance to us;
  • The delight of our customers, whose safety, security and feeling of being well-taken care of is our main reason for being;
  • The expectations of our shareowners, whose confidence and trust in us is what we will always live up to;
  • The needs of society, so that we may give back a part of what we receive, to contribute to a greater goal; and
  • The efficiency of our processes, so that we can be the most cost effective, quality service provider and thereby offer the greatest value, which our customers have every right to expect.